Mel Gibson's Brave heart Movie Review Example | Topics and Well Written Essays - 1750 words

Mel Gibson's Brave heart - Movie Review Example Though special effects somewhat gives the sensation but unless and until a good direction and camera are co-operating, everything turns to be a flaw. One simple instance can justify this statement and that is character movement. If a character walks away in a room, camera must be moved or positioned to frame his movements adequately. If it's a scene where one wants to show the whole image of a ship or a building then aerial shot is preferred where track won't serve the purpose. Aerial shots are done with crane or helicopter. A minute mistake during camera can lead into wrong understandings. If there is a shot where person is getting surprised and it is taken as either long or mid shot then the actual feeling of astonishment may not be clear in frames. Camera usages stand a very important tool in one movie making. Braveheart (1995) is a movie which shows an excellent art of direction and camera that gave it to the honor of five Academy Awards in the 68th Academy Awards ceremony, inclu ding the Academy Award for Best Picture and Best Director. It's the camera and only the camera which can take one movie either to Oscar platform or out of its market. Camera operators need good eyesight, artistic ability, and hand-eye coordination. They should be patient, accurate, and detail oriented. Camera operators also should have the ability to hold a camera by hand for extended periods. Braveheart is the partly historical, partly mythological, story of William Wallace, a Scottish common man who fights for his country's freedom from English rule around the end of the 13th century. Braveheart: An Example of Creativity For one film, the starting and ending shots are two important aspects. As "first impression is the last impression", first scene of movie is very important to generate interest into viewers' minds. It tells about the movie basic, means its category whereas ending scene should summarize the whole story into a single scene. If it starts with murder or attempting to murder scene that means movie is more likely of thriller type. Braveheart starts with the natural views: high hills and dense forests; camera was done from helicopter and using crane. If it was not done so then it would be impossible for someone to get the feeling in depth. This is giving a message that it's a movie related to the lifestyle of people during ancient times and warlike nature. Story begins with a little boy William, who grows up and later becomes the central character of the story. In his childhood he lost his father and only brother. The art behind the camera can be explained by few examples. In one situation William was alone and no one was there with him except one little girl. In the shot it was shown by placing the boy alone and crying, before him his father was being buried by someone else and other villagers were leaving the place except one little girl, with her face turning towards William. All these emotions were captured into a single time shot. A good director is one who can express most of the ideas in least amount of time without losing its interest upon the audiences. Instead of doing in a single one if multiple slots were taken, frame might have lost its natural rhythm. After that, boy got a company from his

Remembering a Life Essay Example for Free

Remembering a Life Essay I remember him in the misted vision of toddler years and again in girlhood, the booming voice on TV, someone grown-ups talked about, eyelids flapped wide. Elders huddled round the screen enraptured, in fear for him, in awe. In her â€Å"Remembering a Life,† Nordette Adams describes the black pioneer, heartthrob, charming, charismatic and inspirational leader; Martin Luther King. Although the main purpose of this paper is to speak about the immense power of the audio/visual media as well as identify its tools and spots of power, and according to essay writing rules, the introductory sentence should include the formal goal exposed; the writer finds it more appropriate and even attracting to start by the most important tool in visual media; the presenter. In the globalization era, media is the number one intercontinental tool. It has different types; starting with the written media represented in newspapers and journals, audio media represented in the radio, and finally and most influential the audio/visual media represented in speeches and TV shows. Obviously, the audio/visual media attracts the highest number of audience for its wide-spread and easy access features. â€Å"Sound and visual ‘illustrations’ are no longer mere minor complements to thought but they directly influence the thoughts and the very conduct of millions of individuals. It was therefore inevitable that a desire should spring up to master such a powerful instrument, to discipline it for better (education) or for worse (advertising, for example). † (pp. 1) Thence, the important elements that constitute any powerful piece of news item are: the effective words, charismatic presenter, as well as the use of intonation, gestures and above all the strong meaningful cause. A close look into the successful speech â€Å"I have a dream† presented by Martin Luther King can show the effective and successful elements of a media news item. As well-known to everyone, Martin Luther King is a revolutionary man who devoted himself to pursuing the case of the black, and defending their rights against oppression and discrimination. He is such a charismatic leader and talented speech presenter whose characteristics are essential to any media man. He was such an eloquent man who inspired many people. In this regard, Oprah Winfrey says: Nothing that has happened in my life since I was 16 years old wouldve been possible. I wouldnt have been in radio, I wouldnt have been on television, I would have been have been who I am I just wouldnt have the life that I have without Martin Luther King Jr. , To have been a living witness to the changes his vision and his dream have brought – not just for me personally but for me personally – it really is amazing grace. He possessed wisdom of thought and strength of cause; and for his beliefs he said many philosophical quotes that can inspire any person wherever he is. To exemplify, he pleaded for work until the final breath â€Å"Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree,† he even cared for schools â€Å"When schools flourish, all flourishes,† and above all, he detested war â€Å"War is the greatest plague that can afflict humanity, it destroys religion, it destroys states, it destroys families. † In fact, it is no wonder he became the nowadays well-known Martin Luther King. In his speech â€Å"I have a dream,† Martin Luther King speaks it all loud in fluent, strong and coherent chosen words. He speaks the cause, history, acknowledgment, union, and requests. At the very beginning, he exposes the cause and history for the march and his speech; Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity. But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languished in the corners of American society and finds himself an exile in his own land. And so weve come here today to dramatize a shameful condition. From the very beginning, the listener can highly sense the strong articulation of every word, as if Martin Luther King does not want the listener to escape a letter denoting the gravity of his cause. The brilliance is not merely in the choice of the eloquent words, or in the smooth flow of sentences, but it is clearly shown also in his mild intonation; for he uses a stable tone rising at certain points of needed assertion. For example, he emphasized the injustice done to the Negro by straining his vocal cords reflecting his pain and strong belief in his cause. Upon this pattern, he continues to unfold his reasons. Actually, Martin Luther King uses variable styles incorporating even ironic and literary images that enriche his speech turning it into a beautiful piece of art achieving amusement for any listener. He believes that God is just and that a discrimination free atmosphere is urgently needed for both Blacks and Whites. He states in rather an ironic image that â€Å"we refuse to believe that the bank of justice is bankrupt† moving the crowds to laugh at his simple, yet, powerfully righteous note. One more time, his intonation rises, but this time while talking about the present; Now is the time to make real the promises of democracy. Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to lift our nation from the quicksand’s of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of Gods children. He speaks about the urgency of having real democratic and free country. However, he is also very reasonable. He refuses the black to obtain their freedom on the bodies of the white. He refuses violence thoroughly. Therefore, he gives credit to the white who support him in his cause; The marvelous new militancy which has engulfed the Negro community must not lead us to a distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny. And they have come to realize that their freedom is inextricably bound to our freedom. Briefly, Martin Luther King exposes calmly his stance and asserts his beliefs before he reaches his climax. The climax of the speech exposes the ultimate strength of the words and performance. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal. I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood. I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today! Without taking a course in presentation skills, and without having training for an interview, Martin Luther King manages to use a firm and strong voice, in addition to his gestures that make the audience soar with his words. Watching this speech is indeed a pleasure because it bears within the meaningful message of a leader transmitted through media. The injustice done to any person in this life, and the discrimination against any person, all echo in this speech. The cause is so clear in the words, the presenter’s belief, and the crowds aggregated around him believing in his cause. In a nutshell, today’s democracy, freedom, peace and coexistence were built upon the shoulders of inspirational leaders such as Ghandi and Martin Luther King. ? Works Consulted: Adams, Nordette. Remembering A Life: A Poem Honoring Dr. Martin Luther King, Jr. Retrieved on March 30, 2010 from: http://www. authorsden. com/categories/poetry_top. asp? catid=69id=109389 King, Martin Luther. (1963). I have a Dream Speech. Retrieved on March 30, 2010 from: http://www. mlkonline. net/video-i-have-a-dream-speech. html King, Martin Luther. Martin Luther Quotes. Retrieved on March 30, 2010 from: http://www. brainyquote. com/quotes/authors/m/martin_luther_3. html Lestage, Andre. (1959). The Use of Audio-visual Aids in Education. UNESCO Chronicle. Retrieved on March 30, 2010 from: http://www. unesco. org/education/nfsunesco/pdf/LESTAG_E. PDF Winfrey, Oprah. (2008). Oprah Winfrey: How Martin Luther King Changed My Life. Retrieved on March 30, 2010 from: http://www. people. com/people/article/0,,20172797,00. html

Example Of Primary Key Computer Science Essay

Example Of Primary Key Computer Science Essay Database is a structure that is generally divided in two respects, namely a flat database and a relational database. Relational database easier to understand than the flat database. Because relational database has a simple design and it is easy to do data operations. Database also has a relational structure found in tables to store data. On each table is it consists of columns and rows and a column to define the type of information that should be saved. Basically the database is very useful when the time to retain the information that will be categorized logically. For example, if you want to save the information on the data, the database enterprise or school, it can be in a group with matters in business become more tables. In the database there is some relationship, the relationship is as one to one, many to many, one to many, Primary Key The key is a set of columns that can be used to identify or access a particular row or rows. Identified key explanatory tables, indexes, constraints or reference. The same column can be part of more than one key. A unique key is a key that is constrained so that no two values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹are the same. Unique key columns cannot contain NULL valuesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹. For example, the column number of employees can be defined as a unique key, because each value in column identifies only one employee. No two employees can have the same number of workers. The mechanism used to enforce uniqueness of the so-called index unique key. Unique index table is a column, or a collection of ordered columns, each of which identifies value (specify function) unique rows. A unique index can contain NULL valuesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹. The key is one unique key defined on the table, but was selected as the first important key. There can be only one primary key on the table. A primary index is automatically created for the primary key. The main index used by the database manager for efficient access to table rows, and allows the database manager to enforce the uniqueness of the primary key. (You can also specify non-primary index key columns efficiently access the data when processing the query.) If the table does not have a natural unique key, or if the order of arrival is a method used to distinguish unique rows, use a time stamp as part of the key can help. Example of Primary Key PROJNO (Primary Key) PROJNAME DEPTNO MA2100 Weld Line Automation D01 MA2110 Weld Line Programming D11 Example 1 If each column in the table contains duplicate valuesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹, it cannot determine the key with just one column. A key with more than one column is a composite key. The combination of column values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹should define a unique entity. If a composite key cannot be easily defined, it can also be considered to create a new column with unique valuesà ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹. EMPNO (Primary Key) PROJNO (Primary Key) ACTNO (Primary Key) EMPTIME EMSTDATE (Primary Key) 000250 AD3112 60 1.0 1982-01-01 000250 AD3112 60 5 1982-02-01 000250 AD3112 70 5 1982-02-01 Foreign Key A foreign key is a field in a table corresponding relationship with the other candidate key table. Foreign keys can be used to cross-reference table. For example, suppose we have two tables, customer that includes all customer data, and the order table that includes all customer orders. Intention here is that all orders must be associated with a client who is in the customer table. To do this, we will place a foreign key in the order table and it relates to the key customer table. Identifying foreign key column or set of columns in a table that refers to a column or set of columns in another table. Column in the table must reference the key pillars or other super key in the referenced table. Value in a reference column line must occur in a single row in the referenced table. Thus, a row in the reference table cannot contain values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹that do not exist in the referenced table (except potentially null). In this way a reference can be made to link information together and it is an important part database normalization. Various rows in the table reference may refer to the same row in the referenced table. Most of the time, it reflects a (parent table or reference table) to many (child table, or referencing table) relationship. Example Foreign Key Below is an example of the relationship between the Company and also schedules, Contact. Tables in the company is the parent of a link. In child contact schedule, Field CompanyID the table to show the contact contacted the company owned. The role of the Son (Multiplicity) Diversification foreign key defines how many records in the child table can link to records in the master table. In the above example the childs diversity since a company can have any number of contacts. Example Primary Key Foreign Key Relationship It have a Primary Foreign Key, in this figure it have a relationship between this two keys. e.g. One to One , One to Many , Many to Many. Primary key. This is indicated by the Primary Key field equivalent to the schedule. this shows that the field that identifies a unique record. For example, Product_ID product and ORDER_ID for Order the values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹that are normally produced by the field is Auto-rise. they do not have any intrinsic meaning and only integers are automatically generated one by one. Primary Key and Foreign Keys. This indicated that the PF with the field in the table. In this case, the field is also created as a key example of this attitude in the Schedule of Key, Primary Key in Table Customer_Orders_Products is a composite key, consisting of two fields. The product_id is the Primary Key in the table Products, and ORDER_ID is the Primary Key in the table Customer_Orders. One-to-Many Relationship. One-to-Many very common in the real world, and it is very easy to read that A Parents can have a lot of children. In this figure shows that, One Product can be attributed to Customer_Orders_Products the Many. The line between product and Customer_Orders_Products is continuous line (not small dotted lines). This means that the product_id field is the Primary Key in Table Customer_Orders_Products. A dotted line will show the existence of a Foreign Key. Many-to-Many Relationships. Relationship Many-to-Many very important in the real world, and being able to see them all around us every day. For example, many customers may order the same product. Many products can be ordered by the same customer. This is called Relationship Many-to-Many. It can not be implemented directly in the Database Table relationships. The solution is to create an intermediate table that records all the combinations that exist between the Customer and Product. For example, if a customer who ordered three products, then there will be three records for that customer in an intermediate table. Low key combination to be a parent table primary key intermediate in this table. We also need to allow for comments like Make it stronger,. If we get to the right database structure, then it is very easy to extend it. Question 2 Explain the main characteristics and advantages of the following terms. a ) Relational Database b) Object Oriented Database c) Object Relational Database Relational Database Can be connected to a database with a collection of data items is strongly recommended as a set and the name of the Minister of Finance official explained from Any data easily accessible. A database was created using the model relations relationship. The software used in database relations database management system called Relations. A relationship database is the preferred choice in storing data, as compared to other models such as the hierarchical database model or network model. The first database is been commenced in 1970, namely by Edgar Codd. Advantages of Relational Database Avoid Error There is only a single storage location for any piece of information, so: data update is easy without having to change the same information in 15 different files. info is always up to date there is no chance of remaining old data in some forgotten file. Number and date: no typos such as 10, 10, 10, not 10. avoid problems such as data type in Excel dreaded syndrome. avoid unwanted text-to-date conversion like November 12 to be November 12 1900. Error checking data as they are entered: validated data on data entry, to filter the impossible data can be cross-checked against existing information. Manipulate Data With databases it can combine different data easily. No more error-prone cut-and-paste to force data into different formats. Do away with all intermediate Excel spreadsheet that is often generated when manipulating data. (And which you often darent delete just in case they contain important information.) Data manipulation is done by using a query. This means Structured Query Language, SQL, to merge, update and manage data, but most users do not need to know any SQL to perform complex tasks. In Microsoft Access, for example, Visual Query Builder provides a simple, intuitive interface makes most queries. Visualize Data A database is being adjusted can reveal new areas for investigation to present large quantities of data in an intuitive form. Often the patterns become apparent only by flicking through data. With this special database it is possible in new ways: data from many different sources can be brought together and displayed quickly and and fast. Integrate with analysis Ends with an Excel file to a multi-analysis, each subtlety different? Never sure that the correct file is not delete any, just in case. With a relational database, this is the dilemma of the past. Your data set for analysis is created using queries stored in the database. No copy is made of data, but instead you link to query directly from the statistics. Object Oriented Database Reduced Maintenance The main goal of the object-oriented development is a guarantee that the system will enjoy a longer life while having maintenance costs much less. This is because most of the processes in the system contained, behavior that can be reused and will be included in the most recent behavior. The ultimate goal is for the new object-oriented development Real World Modeling Objects operational system is very prone to model the real world in a more complete fashion than do traditional methods. Objects that have been organized into a class of objects, object-related behaviors. Based on the object, rather than on data and processing only Improved Reliability and Flexibility Object-oriented system to be far more reliable than traditional systems, especially in the new behavior can be built from existing objects. Because objects can be dynamically called and accessible, new objects can be created at any time. New objects can inherit data attributes from one, or many other objects. Behavior that can be inherited from the super-class, and novel behavior can be added without performing the functions of the existing system. Object Relational Database Database Object capabilities can be expanded with additional ties and new data types, access methods and functions available in object oriented programming. it can add character string with alpha-numeric data types. Complex data types can combine features of data types that already exist in the database. here it is able to determine the data type of text containing desired time or with the number of bytes used to create user defined data types can be opaque or own. it can also add user-defined virtual processors. Encapsulation By using encapsulation of database object you want to contact in the form of a table. For example, Table 1 includes the name, address, phone number and email address for contact. Through class encapsulating Contacts, it just combines all this information in a table on this one. So when you query the database for this information, you generate a report in a style designed to include all of this information. Appendix PROJNO (Primary Key) PROJNAME DEPTNO MA2100 Weld Line Automation D01 MA2110 Weld Line Programming D11 EMPNO (Primary Key) PROJNO (Primary Key) ACTNO (Primary Key) EMPTIME EMSTDATE (Primary Key) 000250 AD3112 60 1.0 1982-01-01 000250 AD3112 60 5 1982-02-01 000250 AD3112 70 5 1982-02-01

Saving The World :: essays research papers

Is it too late to save the world? Probably not! Perhaps the real question should be if society will actually do something about it or not. Perhaps the world leaders are more interested in money than the welfare of the environment. Money makes the world go round, this could be true from an economical point of view but from the environmental aspect money is being fed into the wrong areas and screeching the world to a halt. The world should be putting plans into action at this stage in the earths rescue. Instead scientists are still trying to ‘understand’ what is going on. This is just taking up more and more time, leaving the earth to rot as they do their ‘research.’ There are many different ways that we as the earths population are destroying the environment. For example, the tall cooling towers used by industries. They do not remove pollutants but simply push them higher into the atmosphere, in this way they reduce their concentration at that particular area. The pollutants may then travel over large distances and produce negative effects in areas far away from the original site. This is only one example of how we are destroying the environment. Power stations are another source. These power stations make use of the cooling towers mentioned earlier, they also emit poisonous gasses such as some nitrogen oxides and probably more dangerous, greenhouse gases such as carbon dioxide and chlorofluorocarbons (CFCs). What are the consequences of this pollution? We have all heard about the hole in the ozone layer, global warming or even the famous armageggon. These are more drastic examples, why not look at some cases that have already happened. For instance acid rain is a regular occurrence all around the world.

A Strange Case of Dr Jekyl And Mr Hyde Theme of Evil Essay

‘Strange case of Dr Jekyll and Mr. Hyde’- Examine how Robert Louis Stevenson presents the theme of evil’ ‘The strange case of Dr Jekyll and Mr. Hyde’, written by Robert Louis Stevenson is a novel that explores the good and evil inside men. This is shown all the way through the book, Jekyll attempting to separate his evil side and unleash him to the world was the first act of evil. The struggle between good and evil is present in the novel, the good being shown in the form of well-respected Doctor Henry Jekyll and the evil being in the form of Edward Hyde. In this novel, Stevenson was trying to show that good and evil are not separate within us but are a combined part of us so instead of trying to split them we should except the unity and only then will we be able to make our good side prevail in the struggle of good and evil. The historical context is very important in the novel. The whole ‘double existence’ was expected of men in Victorian England, though not quite in the literal sense. It was typical of middle class men in the 19th century to abandon there happy and more adventurous selves and put on a more sensible and repressed self. Jekyll had a desire to physically detach both parts; â€Å"man is not truly one, but truly two† this reference goes against what Victorians believed at the time of â€Å"a strange case†¦Ã¢â‚¬  publication. During this era the Victorians strongly believed that it was god who created the world and all things that come along with it, they were powerfully religious and were in opposition to anything that suggested otherwise. When Stevenson was nine years old Charles Darwin’ â€Å"origin of species† was published and there was a lot of conflict about what people really believed, people saw it as an attack on religion because the book made it impossible to consider that God created the world in seven days. His parents and his Nanny, both equally influential during his childhood, were strictly religious. They read the bible to him every night and encouraged him to lead a religious lifestyle. Throughout his life, Stevenson suffered from weak lungs. He was told that it was a punishment from God and that he had evil within him. People often avoided or judged him because of it. Many believed that science had become dangerous and was interrupting people from accepting that this was God’ doing. This is what Jekyll does in the novel. Evil is the main theme in † a strange case of Dr Jekyll and Mr Hyde.† It is presented in different forms during the book. The mention of doors are significant in the novel, The doors used by Jekyll and Hyde are an example of symbolism. In chapter 1 – ‘The story of the door’, Stevenson describes the door used by Hyde. ‘The door, which was equipped with neither bell nor knocker, was blistered and distained.’. This instantaneously gives the image of someone who doesn’t care about appearance or image. Mr Hyde using this door shows that he isn’t respectable and he needs to ‘hide’ away. Mr Hyde’s actions are also evil. The first time we hear about him is when we hear of a madman knocking down a small child and walking straight over her. ‘It sounds like nothing to hear, but it was hellish to see. It wasn’t like a man, it was like some damned Juggernaut.’ Hyde wasn’t concerned about who or what he hurt; he didn’t have a morals to speak of. He never felt guilty of his actions and this allowed him to do anything he feels like without any emotional punishment. When he got mad he acted like an ape and quite insanely. ‘And next moment, with ape-like fury, he was trampling his victim under foot.† Stevenson portrays Hyde in highly animalistic terms – short, hairy, and like a troglodyte with gnarled hands and a horrific face. In contrast, Jekyll is described in the most chivalrous terms – tall, refined, polite and honourable, with long elegant fingers and a handsome appearance. Jekyll and Hyde are not the only examples of duality in the novel. The city of London is also portrayed in contrasting terms, as both a foggy, dreary, nightmarish place, and a well kept, bustling centre of commerce. Undeniably men have both positive and negative qualities, so does society. Stevenson places great stress on the dark, dank streets of London in wonderfully descriptive language. For instance, while Poole and Utterson prepare to break down the door of Jekyll’ study, Stevenson writes, â€Å"The scud had banked over the moon, and it was now quite dark. The wind, which only broke in puffs and draughts into that deep well of building, tossed the light of the candle to and fro about their steps†. These contrasting ideas are present throughout the novel. Jekyll’ experiments began in an attempt to separate the two sides of human nature and to destroy the evil one. Jekyll maintained an appearance of good behaviour at all times but no one suspected his true nature which was at times to an extreme contrast of the well known doctor everyone thought he was. He discovered during the last few chapters that the evil part of his nature was natural and in fact part of him; part of the whole. When Jekyll tries to control his evil side, it doesn’t work because when the evil is suppressed it comes back more ‘powerful’ than before. Jekyll starts to change into Hyde without taking the potion. Jekyll is the only person who does not react with horror at Hyde. ‘And yet when I looked upon that ugly idol in the glass, I was conscious of no repugnance, rather of a leap of welcome. This, too, was myself.’ He realises that the man staring back at him from the mirror was himself in a different, more evil form. Hyde is gradually taking over and Jekyll is becoming more evil. In chapter 7 we see this happening. Mr Utterson and Mr Enfield are standing below the window where Mr Jekyll is sitting. Suddenly they see something which shocks and scares them; ‘froze the blood of the two gentlemen below. They saw it but for a glimpse for the window was instantly thrust down, but that glimpse had been sufficient.’ This shows that Jekyll’s evil side is increasing with time and starting to control him. It also proves that Jekyll is becoming more dependant on the antidote to stop him turning into Hyde and to keep the evil in check rather than before when he was using it to isolate his evil side. To summarise these points, I believe that evil gradually increases in power and has greater sometimes gains control over some people. Evil is described as something ugly and outcast, something that should be hidden away but ultimately is something that should be treated with caution and is capable of becoming very powerful. If Jekyll hadn’t gone forward with his plans then all would be well, although he would not be completely happy, he would have remained civilised and his reputation would have still remained.

Customer Relationship Management A Strategy Of Tesco Marketing Essay Essays

Customer Relationship Management A Strategy Of Tesco Marketing Essay Essays Customer Relationship Management A Strategy Of Tesco Marketing Essay Essay Customer Relationship Management A Strategy Of Tesco Marketing Essay Essay All responsisbilty of bring forthing a high sale, effectual hereafter planning, execution of selling is lies onCRM.to use o all best available beginnings efficaciously in different section like selling and sale. CRM, s chief intents are as follows: , To identifiy loyal clients, acquiring good sale, effectual hereafter planning. To supply emplyees with the update information, what they need to cognize is their client, s desires and physiques reationsip between the company and its clients. To creat single relationship with clients in order to carry through clients satisfaction indivisualy. There are many potantail benefits of CRM specialy should be foucused on bing clients and interaction of new client as good. Identifying demands more efficaciously by understanding client requirments. Cross-selling of different merchandises by proposing alternate or sweetening. Creat the information of profitable or non-profitable clients, so efficaciously can interact those clients. All above mentioned information will finally culd lead to: Achiving client satisfaction and rentention. Guaranting that your good will in the market will go on to turn. Increasing value from bing client and overall efficiency to cut down cost of sale. Foucsing on most profitable clients and put a scheme for the unprofitable in moreeffective manner. Scheme and Practice ( 1998 ) , Jean Woodall, Diana Winstanley, Published Blackwell Business 7. RESEARCH METHODOLOGY: To obtain the perfect information we have to utilize all information and information consistently. We have to roll up the informations, assesing the information and the most of import critically analyaising the information because of the nature of the subject and research ( client relationship direction of Tesco ) .We will different techniques. Exploratory research Explanatory research Descriptive research 7.1. Exploratory Research: Exploratory research method will be used to focal points on following intent: Define job exactly. To make hypothesis. To set up precedences for polishing research. To acquire insight attack for work outing job. How and what method would be used for explorative research? Expertnesss studies Critical analysis of secondary informations. Qualitative research. 7.2. Explanatory Research: Explanatory research will be based on causes and grounds. This survey made relationship between variables. 7.3. DESCRPTIVE RESEARCH: Descriptive survey is a sort of refined survey of exploratory survey. This survey will do a clear and exact profile of any state of affairs and event. Whole state of affairs would be described through assorted sort of research and informations aggregation. 8. RESEARCH TECNIQUES: The techniques which we have adopt are as followed, indivual interviews, survays, material collectd from different beginnings for illustration, face to face groups, cyberspace, online survays, postal, and telephone. All observation techniques are normally included in it, normally when we carry oning field analysis. ( Jankowicz 2005 p 221-222 ) 9. STATEMENT OF RESEARCH DESIGN: Here is described that how we could acquire the right research on the research proposal subject. It is really of import to acquire the elaborate cognition and critical positions of the expertness and academic literature shall be studied. It is essetional to acquire the clear image tesco client relationship direction scheme. Through on-line beginnings, books diaries, and academic literature we can achive clear cognition of all facet of client relationship direction scheme. All academic surveies shall be done in this research will be based on exploratory survey to acquire the better apprehension of every facet of the research. 10.DATA Collection: There are two sorts of informations aggregation one is qualitative and the other is quantitative. In our research proposal we are utilizing both methods to roll up the right informations. 10.1. Qualitative Method: Qualitative research is besides based on premise. The international market can be investigate by utilizing scientific methods.we will utilize the scientific method for carry oning the research. we will travel for unfastened interviews or questionnaire will inquire general people to show their experience freely.We may name it roll uping informations qualitatively or systamatically, hte procedure through wich the information will be collected is mentionaed as under. 10.1.1. INTERVIEWING: Roll uping informations by utilizing qualitative informations chiefly we do interview people.Where they may be allowed to show their thoughts to better client services and personal experience. We shall dicusse some sensitive issues and about the subject ( client relationaship direction ) specialy. ( Smith2004p86-87 ) 10.2. Quantitative Method: The quantitative paradigm is based optimisum side of world that could be based on cosmopolitan Torahs. We use this information to prove the hypotheses and mensurating societal universe. Quantitative informations can be quantified in the footings of quantity.It involves in merurment of measure or amount.We will utilize qualitative informations collecetion method it may include on-line survays, unfastened interviews, telephonic interviews and questionnaire. 11. DATA ANAYLSIS ; There are many different theories to analaysis the informations but we will utilize Strauss Corbin ( 1998 ) . This method of informations analyising will enable to develop the construct and expressed positions to the decision. This type of informations analyizing is less formal and systematic. ( Saunders Lewis and thornhill 2003 ) As this research is based on both qualitative and quantitative informations so all informations obtained through different methods will be analysised carefully and this information will assist to construct diferent stratiges of client relationship direction. This critical analysis will besides assist to keep the public presentation of client mangment in Tesco. Time Scale Activity Feb 2009 Mar 2009 Apr 2009 Weeks get downing W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 Choice of Topic Company Background Literature reappraisal Research design Research Methodology Data aggregation on L/R interviews Questionnaires Analysis of Consequences Decision Recommendations Reappraisal on concluding bill of exchange Submission REFERENCING: 1. ( Porter.M, 1980, competitory scheme, the free imperativeness.New York ) 2. ( Beginning: tescopreliminary result2004 ) 3. krajewski, Lee.et al2007, Operations Management 8th edition, Pearson instruction 4. sunders Mark et al 2007, Research Methods For Business Student 4th Edition foot Prentice Hall 5. Managment Development Straegy and Practice, 1998, Jean Woodhall Diana Wintanley, Published Blackwell Business.

Smokin essays

Smokin essays I sit down, and feel very uncomfortable. Slouching back it is comfortable, and my body loosens. My head rolling to the side, I am at peace. It starts, in, and I am at bliss. This is so nice, why would it ever need to end. The clouds are parting and my mind races. I hand it off, your turn, take it. As it heads around and back to me, I am free again. This is what happens as I live in Alaska. Now it sets in here, as we start in again. Its more of a ritual; I think that more and more every time. Since I know it happens every time we start in. it is so different now, is all I can think. Where did it all change? Why did it all change? For my mind being so free, it is sure full of a lot of things at these points in time. I used to be, on a regular base, like this a lot. Then I moved, it changes a lot of things for me, even though I try to think otherwise. In Alaska it was always the same thing. Im going cruising, I would tell my mom on my way out the door. My mom doesnt expect me home until morning now. Ah ha, I see Janices car in front of me, I wonder if it is Janice or Jamie, her older sister. They are both chill though, and they are both fun people to hang out with. Right on time too, we are both so predictable. I follow her for a few blocks, when is she going to head towards The Street. Ahh, there she goes, it is time to play. I am going forty-five now, it is a fifteen miles-an-hour zone. It always happens like this. Ohh, she chooses blueberry hill this time. Nothing new their, just one meeting point on the loop road. Turning down the music I roll down my window, and pull-up next to her. How you doin girl? Cool, just cruisin finding people like you to join me. I got Wesley with me, and he is completely full. He is always full, sure Ill join. Let me park my car at eagle. ...

Moet and Chandon Essays

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Retail Market Analysis - Mobile Phone Retailing in the UK for the last Essay

Retail Market Analysis - Mobile Phone Retailing in the UK for the last quarter of 2011 (October December) - Essay Example Current paper focuses on the mobile phone industry of UK; the country’s mobile retail market is analysed emphasizing on the last quarter of 2011. Reference is also made to the industry’s performance in the past, especially during 2011, since it is considered as a valid indicator of the industry’s performance not only in the last quarter of 2011 but also in the future. A problem has appeared when reviewing the performance of the sector’s major competitors for the last quarter of 2011: not all of these firms publish their financial accounts and it was not possible to retrieve these figures through the organizations’ websites. However, where such information was not available, other websites, providing information on this issue, have been used as alternatives for identifying the financial performance of mobile retailing firms in UK for the 4th Quarter of 2011. Also, where figures are not available for the particular period of time, such as for example in the case of Hutchison, reference is made to the performance of the firm for the entire 2011 so that the comparison of the performance of the firm with its rivals to be feasible. Mobile phone sector in the UK - overview Mobile phone industry is quite valuable for the UK economy. Currently, the mobile connections in UK are estimated to 81 million (Mobile Operators Association 2012). In fact, the sector’s operators have managed to gain about a 71% of the telecommunications sector in UK (Mobile Operators Association 2012).... Five are the sector’s competitors, as highlighted in Figure 1 below. Customers of these firms seem to be quite satisfied with the services provided to them; in a survey conducted in 2010 it was revealed that a percentage of 93% of the industry’s customers are quite satisfied with the quality of customer services within the particular industry (Mobile Operators Association 2012). The key point for the transformation of the UK mobile retailing industry has been the merger of Orange UK with T Mobile UK in July, the 1st of 2010 (Everything Everywhere 2010). Since then, the distribution of power among the industry’s competitors has been significantly changed, as analysed below. 3. Mobile phone sector in the UK for the last quarter of 2011 (October – December) – industry analysis 3.1 Competition As already noted above, five are the major competitors in the UK mobile phone industry (Figure 1); through the years, these firms have tried to keep their share i ntact, despite the high industry’s competition (Figure 2). The graph in Figure 1 reveals that new entrants or substitute products do not threaten the performance of the industry’s major competitors, as this issue is taken into consideration when evaluating a firm’s performance using the Porter’s five forces model on industry competition. In fact, the market share of these firms seems to be standardized, being kept at same levels from 2008 up to 2010 (Figure 1). A similar trend, in terms of performance, would be expected for 2011, as also verified by the graph in Figure 2. Figure 1 – Five major competitors in the UK mobile phone industry, performance for the period 4thQ of 2008 up to the 1stQ of 2010 (Source: Telecoms Market Research 2011) On the other hand, the graph in Figure 2 below reveals a

Slip and Fall Suits against Petsmart,Inc Research Paper

Slip and Fall Suits against Petsmart,Inc - Research Paper Example Since its existence; the company provides a broad range of pet products, pet food, and offers complete pet boarding, training, grooming, adoption services, and doggie day camp. Petsmart has more than 1, 107 stores in the United States, and Canada, and 132 stores with pet supplies and pet care information. Petsmart opened its first stores in 1987 in the Phoenix under the name Pet Food Warehouse. As the company progressed, the logo and the name changed to Petsmart. The company provides homes for the homeless pets, supply pets products, and offer adequate training on pet grooming. In 2005, the company declared that the purpose for rebranding its name to Petsmart was to emphasize its evolution from the pet supply store to the solution-oriented business. Indeed, the company continues to offer pet assistance and adoption centers, creating a platform to comprehend pet care information. The company has diligently worked to offer pet solution, which, in turn, has boosted the company sales and revenues. Since 1987, there has been a 10% increase of the average client spending per month, which has increased the company’s revenues and sales. As mentioned earlier, the company has created a platform for the community to acquire benefits that emerge from using its products. Studies show that most homes can now understand pet grooming through adequate training that the company offers (Bark & Clark, 2011). Indeed, pets and dogs grow smarter each year with the support of accredited training instructor. The company ensures that pets are well behaved and happy thus, solving problems that emerge from disobedience. Founded in 1986; Petsmart opened the first two stores in 1987 and in 1989, the logo, and name changed from Pet Food to the Petsmart. In 1994, the company formed a non-profit organization that provides homes for the homeless pets. Indeed, Petsmart is a solution-oriented company that offers pet products and services to approximately 1,160 stores, and many offer veteri nary services. The company distributes pet supplies and a wide variety of services such as pet training and grooming. The company has significantly helped the community with basic information required to maintain a suitable pet environment. Instead of selling cats, rabbits, dogs, and other animals in the store, the company offers a space to the local rescue groups and donates litter, food, and other essential pet supplies. In each adoption, the company gives each guardian a book that offers basic information about pet care and its suitable products. Since 2004, the company has served more than 100,000 pets as it extends its services online in pets.com. As a result, many can access the company’s products and communicate with pets’ expertise on how to care for pets. How liability suits affect the Petsmart and the community as whole In respond to this, one should comprehend the concept of business ethics. Usually, business ethics entails three things: to avoid violating t he criminal law in a work related activity, evade actions that may attribute in civil law suits against the business, and avoid actions that disrupt the company’s image. According to Datamonitor Firm (2000), companies are concerned with these things since they may lead to loss of money and ruin company’s reputation. Datamonitor Firm continues to argue that, in theory, a company could address the three concerns by assigning public relations and corporate attorneys to obligate employees to perform their duties effectively. Indeed, the strong version of the profit approach demands strategies that morally augment a morally upright environment, which failure affects the business

Marketing Analysis of HSBC Premier Services Case Study

Marketing Analysis of HSBC Premier Services - Case Study Example This is accompanied by an international debit card to help customers access their fund internationally. The customers have an unlimited access to a relationship manager to take care of all their concerns. On request, all customers are provided with an independent financial advisor (IFA) to advise on further accounts management, opening, borrowing and savings. Specific account holders have access to family travel insurance as they travel all over the world. (HSBC Bank UK, 2008, Online) The banking communication is also accessible through out the day with customer being able to call or use internet to make enquiries. Any overdrafts below 500 do not attract any interest. Any overdrafts above 500 and below 5000 will attract interests with the latter being the upper limit for overdrafts allowed. Customers are not required to pay for the set up of the account. However there is a 9.9% EAR surcharged. The overdrafts ceiling is subject to review on a case by case basis. (HSBC Bank UK, 2008, Online) The HSBC have acknowledged that the internet transaction technology came with its challenges. Thus they have put up robust measure to protect the customers against the vice of identity and transaction theft. Customer will therefore not be subjected to any charges of overdrafts occasioned by online theft. Finally customer's have the privilage of cashing a check of upto 2000 for a paid in cheque over the counter. (HSBC Bank UK, 2008, Online) How the product/company is performing (brand share, sales etc) In the UK, the HSBC has felt the impact of the bottom of the cycle. The HSBC Premier has been targeting the commercial properties segment which in the last quarter of 2007 was impacted by the pricing problem. This period saw the capital values go down 11.8% as an extension drop from the Q2 of 2007. (Investment Property Data Bank, 2007, Online)(HSBC Premier, 2008. p.1-7) But since the momentum of capital value reduction is going down, it can be justifiably noted that the HSBC Premier Property Market is moving to the bottom of the cycle. The share capital value declined by about 2% in January 2008 in comparison to the 4.2% in December 2007. Thus the capital share value is picking up positively towards a fair value. (HSBC Premier, 2008. p.7) This correction has had an impact on the market sales even with the prices declining further. The customers have therefore been overreacting to the sale buy buying more capital through HSBC Premier Services. These increased sale could be risky to the economy of UK as the retailers could be working on false values of property. If this outlook is exploited by the impending development plan at the central London, there could be a bleaker and more suppressed rental value for houses. Overall the market is suffering from weakened currency, slowed equity market, mixed performance of the mortgage loans, unstable interest rates and harsh economic conditions (HSBC Premier, 2008. p.7) The brands targets, segment appeals and available marketing competition in that banking sector HSBC Premier is targeting a range of middle to upper income class customer. This is evident in their setting of minimum overdrafts and maximum overdrafts. The second evidence is in the way the respective overdrafts will be subjected to interest rates and

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Jellyfish Essay Example | Topics and Well Written Essays - 1000 words

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Argument-driven analysis of the essay Example | Topics and Well Written Essays - 750 words

Argument-driven analysis of the - Essay Example The author has not dealt with the issue at hand in a precise and comprehensive manner, which may easily confuse many readers. This paper will explore an all rounded approach to globalization from the main critical angles which best explain the subject in discussion. The views expressed by the author on globalization suggest absence of any wrong in the presentation of certain practice or object. The blame is set rather on the problem that is the perception of the object. The example of the coffee house and snack shop given by the author does not put blame on the coffee house or the shops, but the reception in different places. It is true in many instances, and people should not blame, Americanization but instead the people ought to change their approach towards such ventures. On the flip side of the above, borrowed cultures are a reality in the current times. It openly means that globalization is responsible for the erosion of some values of other cultures due to the embracing of the Western culture. Jeffrey N. Wasserstrom reasons for failure in the campaign to popularize Disney’s character Mickey Mouse cannot be solely blamed on the way globalization is perceived in different parts of the world. The timing of the animation giant to introduce a character in China was wrong hence the failure of the brand. Jeffrey clearly states presences of a health campaign to get rid of â€Å"laoshu† a Chinese name for a rat (Wasserstrom, 22). The violence received on â€Å"Mi Lushorue† was due to the campaign against rats in China. Wasserstrom fails to present the good side of globalization but concentrates mostly on the failed parts of brands that he relates to globalization. It is important in any analysis not to take sides in presenting your views but to work towards the reader getting the silent voice in the paper that states your position. There are protests in the streets in India with people fearing for their jobs. The above is just one

Jellyfish Essay Example | Topics and Well Written Essays - 1000 words

Jellyfish - Essay Example Jellyfish have no head, spine, heart, eyes, or brain. Instead of having a brain, the creature has a nervous system also referred as the nerve net that consists of receptors that detect the odor, light, and other responses. Additionally, Jellyfish has sensory organs known as Rhopalia that helps in maintaining balance. They have a primitive sense that consists of the neural net and eye spots commonly used to sense dark and light. Jellyfishes’ body is comprised of three layers. The outer layer referred as epidermis, the inner layer known as the gastrodermis, and the middle layer referred as the mesoglea. The epidermis is the most important layer that covers the external body of this creature. The epidermis protects the skin from the invasion of harmful substances in the body. The gastrodermis protects the inner layer of the jellyfish. Typically, Jellyfish has a simple digestive cavity referred as the coelenterons that are used as the stomach and excretory organ. The coelenterons operate like a gullet, intestines, and stomach through the mouth. On average, the length of jellyfish tentacle is two to ten meters and the length can grow tremendously. A study conducted by King (22), indicates that the longest jellyfish to have lived was 120 feet. Jellyfish are carnivores and they tend to increase rapidly when the food is plentiful. These creatures feed on small crustaceans and zooplankton just to name a few. Jellyfish are nonaggressive, free-swimming, and surrounded by tentacles with poisoning and stinging cells. The tentacles contain sacs filled with poison that can be life-threatening. With its severity in mind, researchers have provided facts and information on how to treat this sting. To remove the sting, one should use tweezers, thick clothing, gloves, or sticks (Lindeen 33). According to this research, one should not touch the sting with bare skin since the sting is poisonous and can severely affect the skin. One should throw away the item used for removing the sting to avoid stinging yourself later. To fully deactivate the poisonous sting, one should pour vinegar on the stung for

Cache Level Essay Example for Free

Cache Level Essay Describe the purpose of ONE (1) setting that is statutory provision for each age range. A statutory provision for under 5’s could be a nursery as it is fully funded by the government. The government dictates that education must be provided for all children under 5 although it is the parents’ wishes to send children to nursery. The intention of a nursery is so that they educate the children before they start school, also they can help develop their social and their motor skills so that they are nearly fully developed ready for starting school. The role of the school is to support parent’s wishes and access children’s educational needs. â€Å"The Foundation Phase is a statutory framework for children aged 3-7 in Wales. At our school we are committed to the holistic development of each child, looking at where they are in their stage of development and teaching them the skills they need to reach their full potential†-(http://www. cogannursery. co. uk/#/curriculum/4540401886)-10/10/12 A primary school is a statutory provision for ages between five and seven. This setting provides full time education by following the national curriculum â€Å"The National Curriculum, taught to all pupils in state or maintained schools, is made up of blocks of years, known as key stages† All local authorities in England and Wales must provide a choice of schools for children to attend. D2: Describe the purpose of ONE (1) setting that is a different type of provision for each age range. A different provision for under 5’s could be a private nanny, a private nanny works in the home of the children and lives in or out of the home depending on the parent’s decision. A nanny looks after children from birth onwards although this depends on the parents’ wishes. Nanny’s work in a private working agreement, so the parents of the children pay the nanny directly and also pay their taxes and national insurance. A purpose of a nanny is so that in out of school hours the children are looked after and cared for; a nanny is purposed for busy working class parents. â€Å"Nanny is responsible for the entire care of the children of their employers. This includes anything from washing the childrens clothes and tidying the childrens rooms, to supervising homework and preparing childrens meals, as well as taking children to and from school and activities. A nanny is available 24 hours a day, unless their employment contract states otherwise. †- (http://en. wikipedia. org/wiki/Nanny)-10/10/12 A different provision for children between five and seven could be an out of school club. An out of school club doesn’t educate children although they do offer a range of activities. It is the parent’s choice to use the school club as it is fully paid by the parents. All out of school clubs follow health and safety rules. â€Å"Our aim is to provide quality accessible  out of school childcare offering a range of play activities in a friendly and  welcoming atmosphere. †- (http://www. debsoutofschoolclubs. co. uk/ )- 15/10/12 D3: Describe the work of a professional or an agency working with children. A professional role which would work with children would be a children’s nurse. A nurses’ role is varied and sometimes challenging. Support is a major factor for the role of a nurse; children’s nurses will work as part of a team including doctors, hospital play staff, radiographers, healthcare assistants, new-born hearing screeners, psychologists and social workers. â€Å"This branch involves everything from nursing a sick new-born to an adolescent road accident victim. The challenges are very varied, with family care and support a key element. †- (http://www. nhscareers. nhs. uk/explore-by-career/nursing/careers-in-nursing/childrens-nursing/ ) A Children’s nurse helps and supports children by evaluating patient needs to provide the best possible care. Nurses also support families of the patients they educate and advise children about treatments and implications also to provide support and training to help deliver follow-up care at home. â€Å"It is a privileged position which allows you to help families when they can be at their most vulnerable†- (http://www. dayinthelife. org. uk/Default. aspx? pageid=322) D4: Describe how to keep information about children and families confidential. It is important to be confidential as it is a legal requirement in some cases. The policy for confidentiality means that information about children or families should not be shared amongst others. Everyone who works in a childcare setting must know about the confidentiality policy and follow the rules. The policy also states that all information and facts about the child must be stored in an secure safe place, information and facts about each individual child should be stored and locked away and only to be used when needed by the teachers or staff when given permission. Contact details of each individual child should be stored away this includes their name, age, number, address etc. Also other paperwork of each child should be stored away too, such as school reports, grades/levels, medical notes, etc. â€Å"Anyone working with young children, whether in a nursery setting, a school or in a family home, will need to practice confidentiality. Confidentiality is respect for the privacy of any information about a child and his or her family†- An Introduction to Childcare and Education, Carolyn MeggItt, Jessica Stevens, Tina Bruce, ISBN 0-340-78007-X, 215pg- Monday 8th October 2012 (Date Found), Year 2000 Published. D5: Explain how to prepare to work in a placement with children. To prepare for work placement with children always be prepared, call placement at least two days before you start to confirm what time you are due in and finish and what you are supposed to wear and bring to placement. When meeting you supervisor for the first time always make sure you look neat and tidy, by tying your hair back, make sure nails are short and well cared-for, wear natural make up or none if possible, take all excessive jewellery out e. . facial piercings, also dress appropriately e. g. smart pair of trousers/leggings, with a black or white t-shirt/polo shirt, jacket or cardigan and a sensible black pair of shoes. D6: Give TWO (2) different ways in which you can show that you understand the importance of valuing each child as an individual. There are many ways of treating children as individuals. As a practitioner you could meet the child’s needs by talking to a child one to one as this could stren gthen the child’s self-confidence and esteem. Every child learns differently a child could learn by auditory (Listening, being told things), kinaesthetic (doing practical activities), visual (being shown things or remembering information by drawing) or read/writing learning (prefer to read instructions than being told what to do), as a practitioner you need to be aware of this. Going down to a child level could make it easier for them to understand the task being asked as they will feel more comfortable and also the teacher can understand what they find difficult. Listen to the child and treat them accordingly to their wishes and needs. All children should be treated equally and activities set differently according to their abilities. When planning an activity at the setting I must make sure that each child participates in the activity like making â€Å"Christmas â€Å"cards, some children do not celebrate Christmas so find another sort of celebration card or activity for them to do. Diversity could be shown within children nurseries creches, day-cares and schools. Every child had different religions and beliefs to follow so encouraging children to understand the different religions and beliefs to understand why other children celebrate these other celebrations. Practitioners and teachers should do certain activates with the children which involve different religions so the children have more of an understanding of the religions around them e. g. do painting activities including different symbols of religions, playing games from religions, reading books of religions etc. C1: Give TWO (1) examples of when you should refer information about children and families to professionals in the setting. You should only share information about a child and their family if you are concerned that the child is in harm, this could be through abuse, neglect or violence. If you have concerns that a child may be in this situation you should inform a higher member of staff who then can contact the police and social services. Social services and police work together as a multi-agency which is where two or more agencies work together to make an impact. If a professional in a childcare setting may be concerned that a child is in danger, or has seen any bruises of physical abuse he/she should report it to a higher member of staff. A professional may also reveal confidential information to other staff/professionals if it may put other people/children in harm or it may affect the child’s behaviour and emotions such as stress within the family. Another example of when a professional might share personal information is when a Childs routine may be changed e. g. changes have been made to picking up or dropping off a child. Staff would need to know this information as so they are able to let the child go at a differ time or with another guardian or the child. B1: Explain why the first impressions that you make in the setting are important. The first impressions when starting placement first time is important because this is what you are remembered by and what people judge u on. You should wear appropriate comfortable smart clothing which is suitable for when doing activities with the children. Most nurseries/day cares expect their employers and practitioners to dress smartly e. . black trousers, white smart shirt. A good appropriate attitude is also important when making a first impression; you should be enthusiastic eager and always make sure you look like you’re enjoying yourself whatever you’re doing. Making a good impression shows that you value the job/placement. Team work is needed through of life it’s a needed life skill it is important especially when working with children. B2: Explain suitable ways in which you can show positive attitudes when working in a childcare setting. Within a childcare setting you can show a positive attitude by involving yourself with the children. You should wear suitable comfortable clothing for working with children, this might be a pair of stretchy smart trousers and a white polo top and a pair of black smart shoes. A: Explain the importance of keeping information about children and families confidential. It’s important to keep information about children and families confidential at all times. As practitioners you are never to discuss matters or concerns about children and their families outside the working environment. It important to maintain confidentiality about children and their families secure and safe as it is your responsibility as a professional. When sharing information about a child or their family you’re not just breaking the rules and policies of you working placement you are also putting a child at risk and harm. A*: Reflect on the importance of recognising your own learning style and using this knowledge effectively in your studies. After learning about learning styles I found out that my learning style is visual, this mean that I would prefer to learn through seeing e. g. eing shown things through pictures, slide shows and diagrams. Recognising your own learning style will help you by finding out the best way for you to learn and understand things. There are three different types of learning styles such as visual, auditory and kinaesthetic. Visual learning style mean that you learn better by recognising things e. g. pictures, posters, watching a programme. Auditory leaning st yle means that you learn better and understand more by listening to other people. A kinaesthetic learner learns by practical learning for example moving around and doing the activity not just writing notes about it. Bibliography http://www. cogannursery. co. uk/#/curriculum/4540401886 10/10/12 http://en. wikipedia. org/wiki/Nanny -10/10/12 http://www. debsoutofschoolclubs. co. uk/ 15/10/12 http://www. nhscareers. nhs. uk/explore-by-career/nursing/careers-in-nursing/childrens-nursing/ 15/10/12 http://www. dayinthelife. org. uk/Default. aspx? pageid=322 23/10/12 An Introduction to Childcare and Education Carolyn MeggItt, Jessica Stevens, Tina Bruce, ISBN 0-340-78007-X, 215pg- Monday 8th October 2012 (Date Found), Year 2000 Published. Word Count 1,497

Decline in sales at Fischer Holmes

Decline in sales at Fischer Holmes 1.0 Introduction: 1.0.1 Purpose and Background: The purpose of this report is to determine the cause of the decline in sales at Fischer Holmes and to recommend possible solutions to the prevalent problems. This report is in response to the declining sales of the last 8 months. By compiling data gathered from psychological tests undertaken by sales staff over the same periods in the past 4 years and comparing this with the sales figures of the respective periods, we have come up a graph shown in appendix 1.The graph indicates a direct relation with the morale of the sales staff and the decline in sales. The drop in morale seems to have started when FH underwent company-wide restructuring a year ago. This restructuring led to untrained sales agents gaining promotion to sales manager. 1.0.2 Scope: Discuss and analyze each problem individually: How and why the specific problems have occurred. Recommendations will also be discussed individually per problem: What will recommend needs to be done to rectify the problem. 1.0.3 Methodology: Observe the work area and how personnel interact with each other. Examine all personnel records and employment histories of sales staff. Conduct interviews and psychological evaluations with sales personnel. 2.0Background: Name of company, purpose, year established, countries which it operates in. 3.0 Results and Recommendations: 3.1 Downward Communication 3.1.0Problems: The problems we have encountered include poor downward communication in general from sales managers to agents and also poor downward communication by managers during team meetings. 3.1.1Analysis: From the collection of data we, as a company, hypothesize that the promotion of these managers without appropriate management skills and training has resulted in a lack of concern and care for their subordinates. Further to this, it has been discovered that managers are predominantly using fear to generate desired sales. This becomes apparent in team meetings, where the managers clear lack of managerial competence becomes obvious through the agents forcefulness towards sales staff in an attempt to make more sales. Psychological data gathered shows that sales agents morale is at their lowest after team meetings. We further theorize that this overall negative attitude of several sales managers has resulted in lack of motivation and increase of absenteeism amongst the sales agents; which has led to their dismal performances. 3.1.2Recommendations: We have come up with a number of solutions to combat these workplace problems and have compiled them in a list as follows: Conduct an in-depth analysis of the sales managers current skills to determine their managerial traits and ability to lead a sales team. We Recommend that those found fit will undergo individual coaching by People Bridge and those found unfit will attend a comprehensive management skills training workshop and will also undergo individual coaching. Conduct meeting facilitation workshop focusing on creating an agenda and motivation of a sales team. Have a â€Å"People Bridge† consultant sit in during the first few sales team meetings as a follow-up step. All sales managers will undergo communication skills workshop. Have all managers join Toastmasters Clubs in their area as a follow-up on communication skills training. 3.2 Upward Communication 3.2.0 Problem: Another main problem we have encountered is the poor upward communication by sales agents who have not been submitting their sales reports to their sales managers and also the poor upward communication by sales managers in submitting â€Å"guesswork† reports to higher management. 3.2.1 Analysis: From conducting this investigation, People Bridge hasfound that sales managers do not have concern for the importance of the data provided in their agents sales reports. We have observed that sales managers seldom require their agents to submit their reports. In a survey conducted on the sales agents, we found that 89% of the agents did not know the proper format of a sales report and that 76% did not know that they were required to submit a sales report. We have also observed that FH does not utilize a contact resource management (CRM) system.YOU NEED TO EXPLAIN WHAT A CRM IS AND WHAT IT DOES!!! We further theorize that sales managers will often submit â€Å"guesswork† reports to higher management. This is due sales managers inability to recognize sales reports from their agents and therefore go to higher management for support. In a related survey, 100% of the sales managers submit their reports but the apparently wrong information submitted by the sales managers may have led management to misread the market and come up with ineffective strategies to augment company sales. 3.2.2 Recommendations: People Bridge has come up with several solutions have been found to fix these problems. These include: Employing a free web-based CRM and make it compulsory for the sales team to use. Coach higher management on how to use the CRM to monitor all sales activity. By doing this we hope to encourage the sales agents and managers to do their reports. Conduct training to all necessary personnel on how to use the CRM. Conduct refresher sales training for existing sales agents focusing on the importance of reports. Conduct data analysis training for sales managers. Purchase permanent CRM if necessary. 4.1 Recommendation Summary and Conclusion: Our recommendationspredominantly focus on the sales managers and how to bring them up to the competency level FH requires. Complementary trainings and coaching needs to be scheduled for higher management and the sales agents in order to support the activities for the sales managers and get the business back on track. We have divided the recommendations as follows: Analyse Conduct an in-depth analysis of the sales managers managerial skills, reporting habits and attitudes to determine proper courses of actions. Trainings, Workshops and Coaching This is to arm all necessary personnel with proper skills, habits and attitudes to ensure every employee is equipped to perform their task. Software Application (CRM) This is to create a quick, effective and easy reporting environment that higher management can utilize to monitor what transpires in the sales department. It is apparent that the main problem is the inability of sales managers to communicate and lead their teams. Therefore, it is imperative that we train the sales managers immediately and that the avenues of communications (CRM, meetings, etc.) be utilized properly. By doing this, we will be able to regain your â€Å"lost ground† in sales.

Varying Patterns of Speciation Essay -- Wallaces Line Plate Tectonics

Varying Patterns of Speciation Wallace’s line, located in the Malay-Archipelago, is one of the best known and most studied boundaries of zoogeography in the world. It is a transition zone between the islands of Borneo and Sulawesi and the islands of Bali and Lombork, which marks both the convergence and division of the diverse flora and fauna found in the Asian (Borneo, The Philippines, and Western Indonesia), and the Australian regions (Sulawesi, Eastern Indonesia, Australia, and New Guinea) (Schulte 2003). The hypothetical line was first proposed by Alfred Russel Wallace in 1858 after observing many morphological differences of various bird species in the Asian and Australian regions (Raven 1935). In the past, to confirm the placement of Wallace’s hypothetical line, researchers have applied the theories of plate tectonics and continental drift in order to create geographical reconstructions of land masses. From this information, researchers were able to substantiate a majority of the boundaries of the originally drawn line. Presently, however, due to the enigmas found on the island of Sulawesi, a portion of the line between Borneo and Sulawesi (Celebes) still remains uncertain (Whitmore 1981). Researchers have identified two genera that contradict the location of the line: the macaque monkey (Macaca species) and the Sulawesi toad (Bufa celebensis) (Evans et al. 1998). Whereas geographical phenomena such as tectonic plate shifts, rising and falling sea levels, and climatic fluctuations have caused the morphology of the Sulawesi toad to remain fairly undifferentiated, the ancestral macaque monkeys have evolved into seven distinct endemic species. The zoogeography on the eastern and western sides of Wallace’s line... ...esi. Evolution. 57:6:1436-1443. Evans, Ben J., Juan Carlos Morales, Jatna Supriatna, and Don J. Melnick. 1998. Origin of the Sulawesi Macaques (Cercopithecidae: Macaca) as Suggested by mitochondrial DNA phylogeny. Biological Journal of the Linnean Society. 66:539-560. Michaux, B. Land Movements and animal distributions in east Wallacea (eastern Indonesia, Papua New Guinea and Melanesia). Palaeogeography, Palaeoclimatology, Palaeoecology. 112:323-343. Raven, Henry C. 1935. Wallace’s Line and the Distribution of Indo-Australian Mammals. New York. Schulte, James A. II. Jane Melville, and Allan Larson. 2003. Molecular phylogenetic evidence for ancient divergence of lizard taxa on either side of Wallace’s Line. The Royal Society. 270:597-603. Whitmore, T.C. 1981. Wallace’s Line and Plate Tectonics. Clarendon Press. Oxford University Press, New York.

Emily Dickinson: How Illness Shaped Her Writing Essay -- Biography

Emily Dickinson has a characteristic writing style. Dickinson’s use of dashes and â€Å"randomly† placed capital letters throughout her work give her a unique style that is contradictory to her time. Many believe that it was her genius that caused this while still others believes it was her illness that contributed to her characteristic writing style. Lyndall Gordon's biography â€Å"offers a major revelation: evidence that Dickinson suffered from epilepsy. The author makes her case partly through prescriptions that Dickinson received (the papers still survive) and reinterprets poems such as "I felt a Cleaving in my Mind" to describe the poet's condition. She writes that ‘sickness is a more sensible reason for seclusion than disappointed love.’ Epilepsy carried a stigma, and Gordon explains that because diagnosis was ‘rarely uttered, still less put on paper, there's little chance of explicit evidence’† (Ciuraru). â€Å"Gordon makes a pe rsuasive case for the link between epilepsy's visual and cerebral distortions and Dickinson's extraordinary language† (Showalter). By examining the imagery, diction, symbolism and tone in the poems â€Å"I Felt a Funeral in my Brain†, â€Å"I Felt a Cleaving in my Mind† and â€Å"Pain†, the reader can decipher the characteristics of Emily’s illness brought out in her writing. Through the use of imagery, diction and symbolism in these three poems, the reader can get a sense of the pain and distraught that Dickinson may have felt because of her illness. In â€Å"I Felt a Cleaving in my Mind† the speaker talks of how â€Å"my Brain had split† (2). The word â€Å"Brain† (2) is capitalized to add emphasis on the word. To have one’s brain â€Å"split† (2) gives the illusion of one’s brain actually being rendered in two. To have this actually happen wou... ...is experiencing. Pain is described as â€Å"an Element of Blank† (1). â€Å"Blank† is nothingness. â€Å"It cannot recollect† (2), it cannot remember a time when it was not there. It is difficult and hard to live with. The speaker cannot remember â€Å"When it begun-Or if there were/ A time when it was not-â€Å"(3-4). The illness has become such a part of the speaker’s life, she cannot remember a time when it did not occur. The speaker â€Å"has no Future† (5) with the pain of the illness. The illusion of infinity with the illness and pain is given and reiterated in the next line with â€Å"It’s Infinite contain-â€Å"(6). The only future the speaker has is â€Å"New Periods- Of Pain† (8). Because all the words are capitalized the reader is given the feeling of finality. That this is all there is, nothing more than pain. The dash causes the reader to pause and digest this information and the finality of it.

Take America Back

The Christian Right and Major Players' Influence in the Values of Middle and Working Class America† Introduction! It's February 2011. Barack Obama is the president of the United States. Despite sagging poll numbers, a slowly recovering economy is supporting the push of health care reform. The Democratic Party controls the Senate. The Republicans, led by midterm-elected John Bonder, control the House. Progress is tedious, but moving. Disdain for the President, spurred on by mass media and the murmurings of the Tea Party, is gripping hold of what seems to be a substantive chunk of voting Americans.Wing for the Republican nomination, looking to feed off these energies, Georgia businessman Herman Cain stands in front of a crowd at the Conservative Political Action Conference. Cain is good at the rhetoric. He takes the underpinnings of conservative media and turns them on the crowd. † â€Å"Stupid people are ruining America,† he says to applause. â€Å"It's sad†¦ I'm talking about the liberals. They don't have tactics. They don't have a strategy. They have an objective. The objective of the liberals is to destroy this country.The objective of the liberals is to make America mediocre Just like everybody else who aspires to be like America. † Cain takes in the applause and pauses for the audience to sit down. â€Å"They are trying to destroy this country at all costs! â€Å"† Fast forward to March 2014. Americans have seen the failings of the roll of Beam's Affordable Care Act. Hobby Lobby has refused to offer birth control to its 2 employees under the plan, citing their religious beliefs. Arizona governor Jan Brewer has vetoed a bill that would have allowed businesses to refuse service to LIGHT people.Seizing the opportunity, former congresswoman Michele Buchanan gets on the radio with a conservative talk show host. † l think the thing that is getting a little tiresome, the gay community, they have so bullied the American people, and they've so intimidated politicians. † She goes on to insinuate that the â€Å"liberals† have initiated an attack on religious Americans: â€Å"Just like we need to observe tolerance for the gay and lesbian community, we need to have tolerance for the community of people who hold sincerely held religious beliefs. † † This type of speech from right-wing populists isn't anything new. In fact, it's been surfacing for some time, since the mid-twentieth century, a stand against the moving regressive of women's rights, civil rights, challenges to the traditional patriarchy, and fear of communism. Pushed for some time beginning with post-World War II and beyond, today, rabid defense of religious liberty and unapologetic perpetuation of deregulated capitalism as a divine force infiltrates the very fiber of American political, public, and religious discourse. This project will examine several angles, arguments, and accounts of the power of right wing popu lism, religiously motivated or otherwise, in the mainstay underbelly of middle and working class white America. Presupposing that this regiment of withdrawing American â€Å"conservatives† is modernly strong and the consideration of it is worthwhile, I will offer research and commentary. To accomplish this, I will consider several academic and media sources, authored by political scientists, religious studies scholars, sociologists, philosophers, and ethnographers. 3 The main concepts necessary for context on this project are two. First, I will take into account William E. Connelly â€Å"Christian-capitalist resonance machine,† an idea articulated in his 2008 book Capitalism and Christianity, American Style. Second, a good deal of this study will focus on analysis of Thomas Franks 2004 book What's the Matter with Kansas? : How Conservatives Won the Heart of America and his notion of a â€Å"backlash culture. â€Å"† These two trends, as they may be called, are powerful and are ingrained into American political culture, embedded in a power structure of the Right Wing, both Christian and secular.Now, the backlash drives the Right Wing, and the Wing itself is a volleying voice in the Christian-capitalist resonance machine. Importantly, however, these trends did not always exist and emerged over some time. † † So my thesis argument is this: the unconditional accepting of the Christian- capitalist resonance machine has been growing in the national discourse of government over time, beginning with anti-communist movements after the Second World War and a wave of Southern evangelicalism establishing an effective empire on the tails of earlier labor movements.This coincidentally intersected with the changing face of populism to resent the progressivism of the second half of the Twentieth Century, namely desegregation, increased legality for abortion, and increased teaching of evolutionary science in public schools. This occurred as th e Right learned from its failings during the Goldwater campaign and transformed itself into a force ready for alliance with the Christian Right, which itself had become more powerful on account of television and radio.Now, nostalgic sentiments of a supposedly better America in the past permeate the psyche of a white middle and working class that dollies the Christian-capitalist 4 resonance machine and unleashes blame of what it perceives to be moral flaws at the feet of the â€Å"liberals,† effectively promulgating a backlash culture. † † I will supplement the study of those two trends with theoretical methods of interpretation, analysis, and study, heavily relying on Sarah Diamond's 1995 book Roads to Dominion: Right-Wing Movements and Political Power in the United States.With Diamond as a starting point to understand the comprehensive formation of power to create a culture of backlash and Connelly Christian-capitalist resonance machine, pushed by an unlikely all iance of libertarians, evangelicals, conservatives, and moderates, I will add to her analysis with other scholars, most notably Michael Akin, Darrel Docks, and Lisa McGuire. † Thomas Frank, Joe Pageant and the Backlash Culture! Patriotism has woven itself deeply into this generation's personality.The attacks on September 1 1, 2001 solidified a culture of burgeoning nationalism. The United States became an identity for many young people in a new, vibrant way. To disgrace the flag is to disgrace the people who were victims in terrorist attacks and to undermine the military, whose interest, after all, is rooted not in violence but in protection. The PATRIOT Act of 2001 called into question the importance of personal privacy in an era with the nation's enemies are technologically as'. N. And that foe is n insurgency with no national ties, but who seemingly target the red, white, and blue hostilely. For a time, resulting from disgust for the French for seemingly not supporting the Just cause of the 5 United States, French fries were Jokingly renamed â€Å"freedom fries† and the French kiss dubbed the â€Å"All-American lip lock. â€Å"† Even discarding trivial pop culture phenomena like these, it is clear that the government denial that bubbled toward the end and in the aftermath of the War in Vietnam became questionable at best for the public in the early new millennium.President Bush, to many, represented a strong, moral, religiously devout leader hose intentions in super sizing the United States military were only a vehicle through which to enact democratic change on behalf of oppressed people in the Middle East, specifically in Afghanistan and Iraq. For a time, intervention in the Middle East was patriotic and an offshoot of the De facto mission of the nation: that all people should be free and entitled to certain rights of privacy and prosperity in a venue of individualism and free exchange of ideas.This obsession with capitalism with shad es of manifest destiny eventually wavered when it was clear that there old be no â€Å"winning† the War on Terror, at least for the time being. It wasn't until President Barack Obama announced the death of Osama bin Laden at the hands of Seal Team Six in 2011 that it looked like the insurgent al-Qaeda was on the run at A growing disparity of wealth in the United States resulting partially from offshore labor and the continuing success of Internet companies coupled with an unwavering patriotism in the new millennium.What used to be a substantially sized white middle class in the United States was either being absorbed into the upper class or pushed downward into the working class. Combine this with a recession at the hands of the housing market collapse and you have an environment rich for what political scientist 6 Thomas Frank calls â€Å"backlash culture† Just at the time that Barack Obama took the oath in January 2009. † In What's the Matter with Kansas? How C onservatives Won the Heart of America, Frank discusses how a progressive hub like Kansas gradually turned into a prototypical example of the effects of the New Right on the middle of America and became symbolic of what he calls the â€Å"backlash culture. â€Å"† † Backlash, by definition, is reaction to social change among a mass group of people toward what they feel is an outside, intervening power. For our purposes, the backlash of the second half of the twentieth century can be boiled down to a distrust of both big government and Wall Street powers, both of which are run by the elite and neglect the average, pious American.However, according to Frank, an opportunist group of conservatives hijacked the distrust and malaise toward elite east-coast and west-coasters and morphed it into a political machine. We will examine this shift more, but it safe to say that Kansas was an exemplary microcosm of such radical change. † Frank alleges that the backlash is a work ing-class movement hat has done incalculable, historic harm to working-class people and that confident liberals who led America in a previous wave of populism are a dying species.Carefully cultivated derangement in places like Kansas have stirred these movements. The narrative has been perpetuated to paint liberals as out of touch and move Middle America from liberal to staunchly conservative. † Frank is a Kansas insider, having grown up outside Kansas City on the KS side. 7 One of Franks big themes is the idea of â€Å"Two Americas. Fox News, Heartland, and others have espoused two entirely separate Americas where red-starters are down to earth and reverent and blue-starters are lazy and elitist.Kansas used to be extremely progressive, but the red-states dynamic combined with huge telecommunications industries have pushed taxes low and labor cheaper. The huge industries play towns off against each other; it's economic growth that makes an area less wealthy and less healthy a s its population increases. Farm towns are in decay. Deregulated capitalism has allowed Walter to crash local businesses. Huge food reparations have used legislation to get richer while disenfranchising farmers. † Kansas has found its most aggressively pious individuals and elevated them to public officer.He gives an example: the leader of the Wyandotte County Republican Party reportedly once told a reporter, â€Å"Primarily my goal is to build the Kingdom of God† (69), a statement that any secularist might find alarming. Another prominent example of this trend is Sam Brownian, who as Kansas Secretary of Agriculture, may have been responsible for running the state's small farmers into the grips of large agriculture corporations (73). Ironically, even though he once denounced the presence of PACK money in politics, corporate telecommunications front groups soon funded him and he and eventually voted against McCain-Feinting (74). Some of Franks conclusions to the change o f culture in Kansas may be representative of much of middle America. The â€Å"rebels† (as they are called) of Kansas Imagine Georgia, Texas, or much of the Southeast and Midwest. Imagine ideally Massachusetts, New Hampshire, California, Washington, and Oregon. When you are looking for a change in dialogue, why not find the person who cares hyperbolically the most? Want to tear down federal farm programs and privative utilities because big business has told them to.Towns that are dependent on the government want the â€Å"liberals† to pack up and leave them alone because the Cat Institute and others have created this mindset, and corporations dangle money over their heads because they are mobile and cities are not. † The most consequential shift has been within the Republican Party, which has been pushed more and more to the right. Through the sass, the legislature was dominated by traditional moderate Republicans. This changed in 1991 when a pro- fife group push ed conservatives and rendered Democrats helpless.Strangely, this populist movement was at the heeding of a policy that is is difficult to defeat in legalized abortion. Even so, anti-abortion protesters who were looking to build a â€Å"kingdom of God†, worked harder than the moderates to achieve their success. † † Only the conservatives' complete opposition to taxes has any sort of tangible use anyway, but they stir the pot and push what would seem to be a class war, except that the war is from the top down, not the bottom up. The working class heroes are even more Republican than their bosses. This echoes Joe Pageant, whom I will mention in a moment. The conservative social critique always boils down to the message that liberals are rich and lazy, and Frank alleges all claims on the right advance from victimized. The backlash suspends material needs for grave social grievances. Frank writes that the backlash movement says that nothing can protect humble Americans from the alien forces of liberalism. For backlasher, business is natural and good, and the liberals want to destroy business. Frank alleges that Republicans have to lie about being the 9 party of the common man by concealing that huge business is actually their main interest.Then, the backlasher label universities as places of evil â€Å"liberal† elitism, attempting to articulate that the future for them is doomed as well. Thus, conservatives pretend to be â€Å"persecuted, powerless, and blind. â€Å"† The backlash is about individual identity, and those who perpetuate it have used gun control, abortion, and evolution to manipulate voters. Ann-intellectualism is one of their unifying themes. Backlasher blame intellectuals for calling the shots in the political sphere. This anti-intellectualism can be dated back to the sass against New Deal regulations.Then more came in the sass with McCarthy, as we have already seen. Republicans have hijacked several anti-intellectu al traditions including Protestant evangelicalism (194) and in every social issue Republicans perceive the same pattern of a conflict of the â€Å"authentic† with the liberal and arrogant. Anti- intellectualism makes pro-life movements central to contemporary conservatism (198). † † The idea that the liberals are calling â€Å"all the shots† in America in a time of a worsening economy and the perceived debilitation of traditional morals affects these average Americans directly.Social movements in LIGHT progress allegedly threaten heir families and religious freedom. The advancement of gun control legislation threatens their sacred constitutional rights. In all, I argue that the election of an Africanizing president contributes to a white fear that the average white American is somehow being made to pay for the inherent advantages in opportunity that they did not choose. † The resonance was that the liberal elite were meddling in the definition of huma n life with their cliquey liberalism.The backlash movement is becoming permanent in the 10 resonance machine, like the liberals against which they dissent (242). But what it has in common with mainstream culture is the refusal to think about capitalism critically. Because liberals have dropped the class language that distinguished them from Republicans, they have left themselves vulnerable to the cultural wedges. In short, the backlash works. † It is no secret that Frank is writing from a left-leaning perspective, lamenting the ways large businesses like Boeing have taken over legislative imperatives in his hometown.Even so, I think his argument is pessimistic and is one of more description than action, as we will see in Connelly. † In summary, the government backlash has been emerging over time, a product of the response to progressive social movements. Because those social movements were often pushed by those called â€Å"liberals,† the other side of the coin bl ames the liberals for irrevocable progressivism that has negatively changed the values of the nation. † † Franks commentary connects well with Joe Pageant's 2007 book Deer Hunting with Jesus: Dispatches from America's Class War.In a return trip to his home town of rural Virginia, Pageant, a Journalist, condenses interviews and relationships into this book, articulating what he calls the â€Å"American hologram. This hologram is the belief that white people must be middle class, even if they are living paycheck to paycheck. Starkly, Pageant writes,† â€Å"If middle-class Americans do not feel threatened by the slow encroachment of the police state of the PATRIOT Act, it is because they live comfortably enough to exercise 11 their liberties very lightly, never testing the boundaries.You never know you are in prison unless you try the door† (263). † Though Pageant's people are less the backlasher than Franks people, they are a group of working class whit e people who have come to ascribe to the political levels of their bosses so as not to hurt their Job status. Pageant tells of a world where â€Å"liberals† are dubbed weak-willed people, and social questions aren't about complexity, but about good guys versus bad guys (67). A good example of the cause of the malaise that Pageant describes is the actions of Rubberier, who, at the time of publishing, employed a good many of people in his hometown. Walter, in an attempt to lower the prices that Rubberier cost them, began replacing Rubberier with other products. After seeing a sales drop, Rubberier caved, shutting down sixty-nine of its 400 facilities and firing 1 ,OHO workers (76), some of whom Pageant knew. † But for the people Pageant knows, this is the fault of the liberals, partially because they never reached these people with any message at away.As Republicans became uneasy in the sass with change, they trapped into the uneasiness among middle Americans by lamenting the â€Å"loss of community and values and attributing it to the ‘cultural left's feminism and Antarctica,† etc (82). Guns are American, and liberals are against them. Cultural freedom is American, and liberals are against it. He sums it all up â€Å"That's what they [the people he knows, whites living paycheck to check] voted for – an armed and moral republic. And that's what we get when we stand by and At least the Republicans had a message, even if it was only about values. 2 watch the humanity get hammered out of our fellow citizens, letting them be worked cheap and farmed like a human crop for profit† (91). † Finally, the Christian element about which Pageant writes cannot be neglected. He writes, â€Å"you don't need a degree in sociology to see that the most obvious class indicator in America is religious belief and that religious zeal is concentrated in lowercases and working-class whites† (182). † † Franks culture of back lash is a common one through the history of the United States. There has always been contempt for those in power on the part of a certain sect.In sum, after the Second World War, ideas of anti-communism turned any type of progressivism into a wary opponent to â€Å"true† Americanism. Social Justice between desegregation and increased women's rights, including eventual rulings on Roe v. Wade, added to a middle class restlessness about changing times, threatening the class' prosperity. That middle class fed on alleged threats of progressivism to promulgate a backlash culture against the amoral and progressive government, effectively ensuring a discourse of the â€Å"two Americas† in Franks book that were at war for the heart of a real America. Even though there have always been backlash movements, times changed in the twentieth century when mass media became available to the backlogging populists who used a rhetoric of fear to convince others to Join them. This backlash culture culminated at the right time with the Christian Right and the New Right to form a pervasive Christian-capitalist resonance machine. † William E. Connelly and the Christian-capitalist Resonance Machine† 13 In his book Capitalism and Christianity, American Style, William E.Connelly explores how an ethos of existential revenge permeates a culture, including those of â€Å"work, investment, church assemblies, educational practices, modes of consumption, avowing habits, electoral campaigns, and economic theory' (4). With an ethos a â€Å"shared spirituality,† this theme of revenge has been incorporated into an evangelical wing of Christianity and resonates with â€Å"exclusionary drives and claims to special entitlement running through the cowboy sector of American capitalism† (7). To me, it seems clear that the ethos of existential revenge is another facet of the backlash ultra introduced in the previous section. This ethos of existential revenge exist s in a vacuum of what Connelly calls the â€Å"Christian-capitalist resonance machine. † The confluence of backlash culture with the resonance machine creates a powerful motive for political activism in the Right. In his book, Connelly articulates this resonance machine and proposes a way to combat it. I will summarize his articulations and, at the end of the project, offer analysis and a new thesis of how to combat the resonance machine from the Left. † † Connelly posits as early as page 7 that he would like to explore what it would